A graphic design portfolio is crucial in landing you a job and getting new clients? Check out these tips!
By Felicity Flesher
Every aspiring and working graphic designer needs a stellar graphic design portfolio to showcase what he or she can bring to the table. Often, it is the first introduction to a potential client or employer and can reveal the designer’s personality, skillset, and creative eye. No matter how much of a Photoshop pro you may be, you need good pieces and you need to sell them as best you can to stand out against all of the high–calibre talent.
With his twenty-year career in graphic design, Rod Kovacs, lead instructor at InFocus Film School’s Graphic & Digital Design Program, knows a few things about how to make your graphic design portfolio stand out.
“The focus is always to put your best foot forward and put forward what you want to do,” Rod says about building the perfect graphic design portfolio. “It is really at the heart of marketing and graphic design: get the message across clearly, effectively, and quickly.”
Recognizing how valuable people’s time is, and how short their attention spans might be, this makes perfect sense. Bearing that in mind, here are a few further tips to help build a great graphic design portfolio: