How Do You Market A Film?

Written by Tae Haahr

Marketing is the most underrated aspect of the filmmaking process. It comes from a combination of wanting to get the film right, having a ton of things to consider and the fact that most people don’t know how to put together an impactful campaign.

But in filmmaking, marketing is a crucial component. With hundreds of thousands of films created each year—in all shapes, sizes and genres, if you want to get your film seen, marketing needs to be a priority.

So, when do you need to start thinking about marketing? The answer is simple: during the entire process. But there are five specific times that marketing needs to be in the forefront of your mind.

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1. MONSTERS (2010)

Before Gareth Edwards was behind the helm of the reboot of Godzilla (2014) and the upcoming Rogue One: A Star Wars Story (2016) he directed, wrote, shot and created the visual effects for his breakout sci-fi indie film Monsters.

With a production budget of just under $15,000 the film was shot in Mexico, Belize, Guatemala, Costa Rica and Texas with a crew so small that they were all able to drive together in a seven-passenger van. After picture lock Edwards spent five months working out of his studio apartment, where he created all 250 of the visual f/x shots using Adobe software, Autodesk 3ds Max and ZBrush.

2. Primer (2004)

When the topic of low budget sci-fi indie films comes up, it’s hard not to mention the absolute powerhouse that is Primer, a movie that Shane Carruth directed, produced, wrote, scored and starred in. During its 2004 debut it won the grand jury prize at the Sundance Film Festival, alongside the Alfred P. Sloan Foundation prize.

With a shooting budget of $7,000, Carruth’s film tackled the notoriously difficult topic of time travel. While this concept is absolutely within the realm of science fiction, this portrayal has been praised for being represented in a down-to-earth manner that enforces a kind of realism that is not commonly seen in this genre.

3. The One I Love (2014)

Directed by Charlie McDowell (the son of Malcolm McDowell) and produced by mumblecore giants Jay and Mark Duplass, The One That I Love is a welcome homage to the classic sci-fi television series The Twilight Zone (1959–1964), taking an ordinary couple and dropping them into a bizarre ethical quandary.

With an estimated budget of $100,000 (aided perhaps by the fact that filming took place at the home of McDowell’s parents), this film is a reminder that sci-fi isn’t necessarily synonymous with battle in space, or giant monsters. A speculative concept can stay true to it’s science fiction heritage and be an incredibly powerful tool to understand human behavior.

What Makes Vancouver So Good for Movies?

Written by Freddie Kim

Shooting in Vancouver has become a haven for film and television. Vancouver is considered a premier location, and was affectionately given the nickname “Hollywood North.” But what artistic edge does it have over other major cities? Here are 5 factors that differentiate shooting in Vancouver.

High Latitude For More Sun

Vancouver’s higher latitude means extended daytime shooting hours during summer–­ a huge boon for productions shooting on a tight timeline. During peak filming season, Vancouver gets up to 16 hours of daylight, two hours more than Los Angeles, yet avoids the southern California heat during summer.

Extended “Golden” Hours

With softer light, ideal lighting ratios and a warmer colour, the “golden” or “magic” hour after sunrise and before sunset is often the best time to shoot. In any given season, the sun in Vancouver remains lower on the horizon than in most US cities, giving Vancouver a magic hour that is actually way longer than one hour, and often spectacular for more than two.

Click here to learn more about InFocus Film School’s Film Production Program!

Cloudy Weather Means Great Diffusion

Vancouver often has a thick cloud cover that diffuses light. Harsh sunlight pouring above your subjects is complicated to control and a sky sprinkled with clouds is a nightmare due to constantly changing light. Cloudy grey skies make for constant lighting conditions and a much easier shoot.

Mild Winters Allow Year-Round Shooting

Although Vancouverites love to complain about it, rain isn’t always a bad thing. Our mild winters and lack of snow allow for a nearly year-round shooting window. Although uncomfortable to hold a shoot in the rain, it often doesn’t read on camera and can easily look moody, arty, and unlike anything that LA can offer.

Clean Air and Unfiltered Sunlight

Compared to popular American film locations, Vancouver’s air pollution is low. Cleaner air means a larger spectrum of unfiltered sunlight. In places with heavy pollution, sunlight may come pre­filtered and muted, negating much of its artistic usefulness. The lack of pollution during sunrise or sunset provides a gorgeous broad spectrum in Vancouver­ and exquisite backdrops.

AN EXCLUSIVE INTERVIEW WITH HEAVY HITTING HORRORFEST’S FUNNY AND UNPREDICTABLE FESTIVAL DIRECTOR: FEET BANKS

Written by Johnny Papan

Whistler’s Heavy Hitting HorrorFest describes itself as a “one night, balls to the wall orgy of horrific, hilarious, and very independent short films.” Their website cautions attendees to “tell your brain to stock up on diapers.”

This now 13-year-old festival has grown into one of the largest and longest running horror festivals in Western Canada. This years festival aims for a more “intimate vibe,” screening at a 300 person theatre, as opposed to multiple theatres hosting 1200 attendees as seen in the past. Event organizer Feet Banks says this will not stop the festival from being “bigger, bloodier, and even more badass than ever before.” The even will feature a Red Carpet pre-party and costumes are encouraged.

The festival accepts film from around the world, and the deadline is September 15. Feet spoke with InFocus Film School about the festival, its origins, and some wild tidbits. Read the EXCLUSIVE Q&A below.

Click here to learn more about InFocus Film School’s Film Production Program!

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By Victor van der Merwe

The world of visual effects is becoming an ever more crucial part of the film industry. CGI and 3D modelling is not just for monster movies and aliens anymore and as movies evolve, it is amazing to see what the visual effects departments can do. Having an actor fly on a dragon is impressive, but what can be even more amazing is subtle changes a person in the VFX department can make to make fabricated scenes look realistic. Here are five films that subtly use special effects to enhance their stories.

Click here to learn more about InFocus Film School’s Compositing for Visual Effects Program

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