By Christopher McKittrick
Like nearly all film school students, you probably dream of helming a multi-million dollar Hollywood blockbuster… except at the moment you’re finding it difficult to come up with those millions to spend on your vision.
In the film industry (as in any industry), working your way up to the top is a time-honoured tradition. One way you can build your career is by displaying your talent with some of the shortest narrative films there are: commercials.
Many successful filmmakers like David Fincher, Zack Snyder, Michael Bay, and Ridley Scott and entire animation studios like Pixar spent their earliest years making commercials, which soon led to more exposure and greater opportunities. In fact, two of the estimated 2000 commercials that Scott directed – his 1973 spot for Hovis bread and his 1984 Super Bowl spot for Apple – have been cited by many in the industry as two of the most influential television commercials in advertising history.