BECOME A GRAPHIC
DESIGN+MARKETING
PROFESSIONAL

DESIGN

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ONLINE GRAPHIC DESIGN COURSE
EARN YOUR CERTIFICATE IN 6 MONTHS!

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YOU COULD WIN A $10,000 SCHOLARSHIP

Apply before March 31 and you could win up to $10,000 in scholarships!

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GRAPHIC DESIGN +
MARKETING SCHOOL

DIGITAL + GRAPHIC DESIGN PROGRAM

Start working in the graphic and digital design industry with InFocus Film School. 6 months of intense graphic design and digital marketing training will build essential career skills. InFocus has an 87% placement rate and our alumni are highly sought after. You could be working as a digital graphic designer in just 6 months!

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COURSE CONTENT

DESIGN AND CRITICAL THINKING
Develop your ability to realize creative concepts and create design solutions through research and the core principles of design. Understand the theories of graphic design, colour, copy and typography, and how users interact with your designs.
STRATEGIC DESIGN
Employers want data-driven marketing. Learn how to use research and analytics to build strategies for UX/UI, branding, marketing, advertising, web, and social media. Learn to design experiences that will keep users engaged.
SOFTWARE SKILLS
A versatile graphic designer is capable in all the standard tools of the industry. Train and develop advanced skills in Adobe CC programs—Photoshop, Illustrator, and InDesign. Master marketing tools for web design and digital advertising such as WordPress, Google Ads, Google Analytics, and Facebook Ads.
FINAL PRODUCTION
Elevate your professional value with practical knowledge. Understand the process of both print and digital production, working with other industry professionals, and the ethics of advertising including sustainable selection of materials. Execute your vision and build a professional portfolio to launch your career.

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PROGRAM CONTENT

DESIGN AND CRITICAL THINKING
Develop your ability to realize creative concepts and create design solutions through research and the principles and process of design.
STRATEGIC DESIGN
Employers want data-driven design. Learn how to use research and analysis to build strategies for branding, marketing, advertising, web, and social media design.
SOFTWARE SKILLS
A versatile graphic designer is capable in all the standard tools of the industry. Train and develop advanced skills in Adobe CC programs—Photoshop, Illustrator, and InDesign—and tools for web design, digital advertising, and analytics.
FINAL PRODUCTION
Elevate your professional value with practical knowledge. Understand the process of working with other industry professionals, sustainable selection and sourcing of materials, and how to execute your vision.

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6 MONTHS IN CLASS
6 MONTHS ON THE JOB

GET A COMPLETE
DESIGN EDUCATION

As a design industry professional, you'll need more than artistic ability. Learn how to work with clients in a real-world setting and how to implement their business goals in your marketing and designs. The program also covers how to network, pitch your value, run campaigns, and showcase a tailored portfolio

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SPACE IS LIMITED

Small class sizes mean intakes are capped and space is limited. Apply early for your best chance of acceptance.

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PROGRAM CONTENT

TERM 1

Term 1 focuses on key graphic design principals as well as software skill in Photoshop, Illustrator, and InDesign. Gain fundamental web design skills with a focus on WordPress and learn about digital marketing and advertising on platforms such as Google Ads and social media.

TERM 2

Term 2 builds on the foundation of previous courses, teaching advanced aspects of Adobe CC programs, website UX and UI design, and strategic marketing. You’ll learn about production pipelines for both digital and print media as you construct a portfolio project that showcases the employable skills you have learned.

GAIN HIGH-DEMAND SKILLS

DESIGN AND CRITICAL THINKING

Learn how to develop concepts, research, brainstorm, work through ideas, and use creative and critical thinking to develop design solutions across print and digital platforms. This course introduces you to the design process and the fundamental principles of design, composition, layout, typography and more.

STRATEGIC DESIGN

Develop an understanding of business strategy and learn how to implement research and analysis to strategically create campaigns specific to your client’s goals and branding needs. Plus, learn to demonstrate how your strategy supports the client’s overall business goals.

WEB DESIGN

Learn the basics of website design, including WordPress selection and content management and FTP live launch. Build dynamic social media campaigns and understand which social media platforms to use and why. A solid understanding of technical and empirical online practices will help you to make recommendations, perform basic hard-skill tasks, and collaborate with other professionals in these fields.

UX + UI

From apps to website navigation, User Experience (UX) and User Interface (UI) design shapes how we experience the world and are crucial and ubiquitous in the digital age. Learn how to visualize a user’s navigation and experience of a design with journey mapping. Practice using observation, storyboards, and wireframes to ensure optimal usability. Finally, develop consistently and easily navigable page layouts with the design skills and visual language you’ve acquired.

ADOBE CC PROGRAMS

Take control of Adobe’s most powerful and popular software, Photoshop. Master the powerful vector artwork program Illustrator. Learn how to use the industry’s standard publishing and typesetting software, InDesign. Project-based exercises reinforce design principles as you bring your ideas to life using the Adobe Creative Cloud to create layouts, artwork, and designs that take advantage of each program.

ADVERTISING AND MARKETING

Advertising and marketing strategies are only as effective as the final design. Whether you create ads for billboards, newspapers, posters, or online platforms, your job as the designer is to make a product or service desirable to the general public. With the help of language and design principles, this course teaches the full process of creating an enticing marketing campaign and strategically targeting a defined audience.